Immersive Experience Writer/Director

I’ve been in the immersive experience world for 17 years, starting with my first show Accomplice: New York which is widely regarded as a pioneering and influential work in the early days of immersive theater. In the years since, my subsequent shows have been seen by 1 million+ attendees and surpassed sales of $25 million.

My work has been featured in The New York Times, Time Out New York, Time Out London, The Guardian, The Telegraph, CNN, Variety, The LA Times, The Hollywood Reporter, LA Weekly, Gizmodo, New York Magazine, The Daily News, and many others.

I’ve written and directed work in New York City, London, Los Angeles, Chicago, Dallas, Atlanta, Washington DC, and San Diego, and been produced by Tony Award-winning theaters (La Jolla Playhouse, Menier Chocolate Factory) and have co-produced shows with Tony Award-winner Neil Patrick Harris.

2022-2024 — I directed a number of high profile IP based productions for CAMP: Disney’s Encanto, Disney’s The Little Mermaid, Bluey, Trolls and others. These family friendly immersive experiences saw 460,000 attendees and grossed $17.5 million.

2020 — Upon commission by La Jolla Playhouse, I wrote and directed The Wizards Of Oakwood Drive, a live, zoom-based online experience for young audiences. It was called “absolutely enchanting…a nice reminder of what theater can do, even remotely” by The New York Times, and “breezy and funny…an ambitious production that pushed the envelope of what’s possible in the virtual format,” by The San Diego Union Tribune. It entertained audiences from nearly all 50 states and as far as Australia, Mexico, Canada, Amsterdam, Denmark, London, Dublin and Brazil.

2019 — For Tool of NA on the Amazon Prime Video Experience for San Diego Comic Con, I wrote and directed three immersive activations based on Amazon Prime shows: The Boys, The Expanse and Carnival Row (Carnival Row with a co-director). On an $8m budget, within a 60,000 sq foot immersive theme park, these experiences featured a cast of 42 and entertained 14,000 attendees, and were featured in Variety, The Hollywood Reporter, Deadline, Gizmodo, IGN, the LA Times, among many others, and was awarded Best Activation to Launch a Brand/Product by Adweek and too many Clios to mention. “We raised the bar in ways that went far beyond our expectations, but most of all, our customers loved it, which is the real benchmark for us.” —Mike Benson, Head Of Marketing, Amazon Studios

I’ve been contracted by Walt Disney Imagineering three times to develop immersive productions for use inside the parks, on tour, and on cruise lines, and was commissioned to write, direct and produce an immersive production inside the American Museum Of Natural History in NYC.

I’ve also created and directed one-off, tailor-made events and activations for a number of companies to promote a launch, engage influencers, or increase brand awareness. These include Amazon Studios, Netflix, Paramount Pictures, Universal Pictures, Nike, Nestle, Facebook, Google, Hewlett Packard, American Express, Mastercard, Estee Lauder, L’Oreal, Tiffany and Co, M&M Mars, and many others.

A creative and innovative thinker with a vast knowledge of the immersive world and experience design, with the ability to conceive unique projects and lead and collaborate with a large team to see them through to execution, I’m always looking to stay ahead of the curve and set new trends in immersive engagements.