Tom Salamon

Director

The Bluey immersive experience premiered in Los Angeles in October of 2023. A smash success, we soon launched productions in Chicago, Boston and New York City. As of Jan 2025 it has entertained 404,000 guests and grossed $17.4 million.

Director/Musical Director/Arranger

Encanto ran for one year in NYC before transfering to Washington DC, entertaining 210,000 guests and grossing $8.9 million.

Thea Award Winner

“Magical! Walking into a room and hearing a group of people start singing "Colombia, Mi Encanto" made me feel like I was walking into a musical. A stunningly decorated indoor playground with live music and interactive elements” - Business Insider

Director/Musical Director/Arranger

The Little Mermaid premiered in Atlanta, GA in May, 2023 and has to date entertained 30,000 guests and grossed $920,000.

Director

After partnering with Universal, CAMP produced Trolls to coincide with the premiere of the film Trolls: Band Together in November, 2023. It has to date been attended by 31,000 guests and grossed $1.25 million.

Director

CAMP launched its partnership with Disney with Mickey And Friends in NYC in May of 2022. It has to date been attended by 101,000 guests and grossed $2.6 million.

Writer/Director

For Starz and Cartwheel and Co, I wrote and directed an Outlander pop-up musical on the streets of Glasgow, Scotland. In its first 72 hours the video received 1 million views across social media.

Writer

For Fox Entertainment’s Blockchain Creative Labs and Whatever, Inc, I wrote a spot for Dolly Parton and James Patterson’s collaborative novel ‘Run Rose Run’ and their appearance at SXSW.

Writer/Director

This online, immersive and interactive show for young audiences, commissioned by the La Jolla Playhouse, entertained thousands of children and from nearly all 50 states and as far as Australia, Mexico, Canada, Amsterdam, Denmark, London, Dublin and Brazil.

“Absolutely enchanting! Enchantment is possible even indoors…a lockdown is no bar to adventure. Which is a really nice reminder of what theater can do, even remotely.” — THE NEW YORK TIMES

“Breezy and funny, with humor both children and adults will enjoy. An ambitious production that pushed the envelope of what’s possible in the virtual format.” — THE SAN DIEGO UNION TRIBUNE

ABOUT:

The Wizards Of Oakwood Drive is a live, interactive, online performance for young audiences taking place on Zoom.

Two sibling wizards perform spells in a winner-take-all contest, and with a little help from parents in advance of the show, magic will happen in your own home. A short list of items and simple instructions on where to place them will set the stage for the sorcery, and during the performance, the battling wizards perform magic which send kids on a treasure hunt. The panel of kid judges then vote to determine—once and for all—who the best wizard is on Oakwood Drive!

Writer/Director

Tool Of NA/Amazon Prime Video, Comic Con 2019

For Tool of NA, I wrote and directoed three activations based on Amazon Prime IP: The Expanse, The Boys and Carnival Row (Carnival Row with a co-director). On an $8m budget, within a 60,000 sq foot immersive theme park, these experiences featured a cast of 42, entertained 14,000 attendees, and were featured in Variety, The Hollywood Reporter, Deadline, Gizmodo, IGN, the LA Times, among many others.

“We raised the bar in ways that went far beyond our expectations, but most of all, our customers loved it, which is the real benchmark for us.” —Mike Benson, Head Of Marketing, Amazon Studios

Writer/Director

For Netflix and Leaddog Marketing, I created, wrote and directed WORLD OF THE WITCHER, an immersive experience based on the Netflix series. Meant to engage superfans and newbies alike, it was attended by 1200 fans over one day in December, 2019. In addition, I conceived of and wrote a number of activations for the Enter The Continent fan experience at the same event.

Results: 4.2 Million Twitter Reach

596,000 Instagram Reach

Director/Writer/Creator

Immersive, participatory experience—part theater, part game, in which the audience is trained to be con artists—taking place in the landmark Bethnal Green Town Hall Hotel in London. Produced and presented by Tarento Productions with a budget of $150,000. Nine-week run.

“A quirky, ingenious and altogether delightful piece of entertainment. Deviser and director Tom Salamon has created a logistical masterpiece that palpably conveys a sense of danger and urgency as it progresses. A heck of a lot of fun.” —What’s On Stage ★★★★

“Infectiously good fun.” —The Stage ★★★★

“Impressively well executed...an absolute blast.” —Londonist ★★★★★

“Everything you want from a true immersive theatre experience – a setting that fits the story like a glove, actors that make you forget they’re actors, small details that build out the story’s world, and a seamless experience that puts you right in the thick of the action and compels you to participate." —London On The Inside

“Hugely entertaining.” —Reviews Gate ★★★★

“Exquisitely enjoyable...the cast ooze enthusiasm. A fun ride is guaranteed.” —The Upcoming ★★★★

Writer at WALT DISNEY IMAGINEERING 

Contracted by Walt Disney Imagineering three times to develop immersive productions for use inside the parks, on tour, and on cruise lines.

Director/Co-Writer

Contracted to write and direct this immersive adaptation of RL Stine's children's books for adult audience, taking place throughout 17,000 sq. foot space The Vaults under Waterloo Station. Budget of $1m with cast/crew of 100.

18,000+ attendees for eight-week run.

“Gloriously spine-tingling...writer and director Tom Salamon nails the tone so perfectly that each gruesome story feels like a gift.” —The Stage ★★★★

"Energetic and fast-paced - brilliantly recrafted for an adult audience." —Londonist ★★★★★

"Very entertaining, skillfully executed...crisply and knowingly updating Stine stories for an adult British audience." —Time Out London

Director/Writer/Creator

Commissioned, produced and presented by Tony Award-winning La Jolla Playhouse. Immersive, participatory show—part theater, part game—taking place in the landmark Lafayette Hotel in San Diego in which an intimate audience of 50 gets trained in the art of the con. Sold-out eight-week run.

"Inventive, ingenious, unfolds with a whole lot of style, smarts and charm like stepping giddily into a junior-varsity version of 'The Sting.'" —UT San Diego

UT San Diego Critics Pick

UT San Diego Best of 2016

“Comprehensive and elaborate. Hats off to Salamon for his wild imagination and meticulous attention to detail. It’s tons of fun — if you get into the act." —Times Of San Diego

Event Pick Of The Week —San Diego Reader

“Smart! I couldn’t help but have fun.” —City Beat

“It’s all great fun, and the more involved you get, the more fun it is.” —San Diego Gay And Lesbian News

Director/Writer/Creator- La Jolla Playhouse 

Produced and presented by Tony Award-winning La Jolla Playhouse. Sold-out four-month run.

"Tightly scripted, funny, well-cast, lively and very entertaining adventure." - UT San Diego

Director/Writer 

Immersive, participatory show - part game, part theater - taking place in real locations throughout the Southbank of London. Produced and presented by Tony Award-winning Menier Chocolate Factory, co-produced by Tony-Award winner Neil Patrick Harris. Two-year run.

★★★★ - Critics pick! —Time Out London 

“A childhood adventure game for grown ups. Pure, regressive pleasure.” —Metro London

"A terrifying ingenious performance...a cult hit in the making." —The Telegraph London

Produced by Tony-Award winner Neil Patrick Harris. Immersive, participatory show - part game, part theater - taking place in real locations throughout Hollywood. Widely considered an innovative and pioneering work in the early days of immersive theater. Two-year run.

Best of 2009 - LA Weekly 

Winner, Best Design —LA Weekly Theater Awards

“I can’t remember the last time I had as much fun in Hollywood as when I played Accomplice.” —Thrillist

“Eerily dead on actors…an essential experience for natives, longtime residents, and out of towners alike.” —Flavorpill

Director/Writer/Creator 

Immersive, participatory show - part game, part theater - taking place in real locations throughout NYC. Widely considered an innovative and pioneering work in the early days of immersive theater, it has been attended by over 250,000 attendees since opening in 2005.

“Ingenious and unique – Don’t Miss!”—Time Out New York (Critic’s pick)

“Makes you look at the city with skeptical eyes, like being in the middle of the Michael Douglas movie ‘The Game’”—The New York Times

“The coolest thing we’ve heard about in a long time.” —CNN

“Accomplice is a game you won’t want to end. A vacation from reality and a chance to let your imagination run wild.” —The Huffington Post

“Must do this summer!” —NY Daily News

“Genius…leaves even jaded New Yorkers seeing the city like never before.” —Fox 5 New York

“Intriguing and delightful…expertly designed and executed.”—Backstage

“A slick, lean production with plenty of adrenaline.” —Gothamist.com

“Cleverly designed – a heck of a lot of fun.” —New York Magazine

“Accomplice makes the city weird again.” —Metro New York

“Clever! I can’t really think of a better way to spend the day.” —NYTheatre.com

“Hilarious…good fun!” —NY Press

Written, produced and directed tailor-made private events, brand activations and corporate events for:

Disney, Pepsi, Nike, Google, Facebook, YouTube, Universal Pictures, Paramount Pictures, Wired, Tiffany and Co, L’Oreal, Sheraton Hotels, Hewlett Packard, Edelman PR, Novartis, American Express, Mastercard, Estee Lauder, Nestle, M&M/Mars, NYU, WebMD, Bristol-Myers Squibb and many more.